About us
Helping People Live Better, Perform Better and Live Healthier for Longer.
At Optimum Performance Academy, we believe that better health creates better lives.
Our mission is to help people improve their health, optimise their performance and unlock their full potential through personalised coaching, practical education and evidence-informed strategies.
Everything we do is built around one simple principle: every individual is different. There is no one-size-fits-all approach to health, performance or education. That’s why we focus on understanding the individual, applying proven principles and delivering personalised solutions that create lasting results.
Whether we’re working with someone looking to transform their own health or supporting the next generation of fitness professionals, our commitment remains the same: helping people become the best version of themselves.
Our Story
Optimum Performance Academy was founded by David Sanders and Wez Pooley, bringing together decades of combined experience across health, fitness, education and elite performance.
Throughout our careers, we’ve worked with people from all walks of life, from beginners taking their first steps towards better health to business owners, fitness professionals, high performers and elite athletes striving for excellence.
One thing became increasingly clear.
Many people are overwhelmed by conflicting advice, short-term trends and generic programmes that fail to address their individual needs.
We created Optimum Performance Academy to change that.
Our goal is to provide honest, practical and evidence-informed coaching and education that empowers people to take control of their health, improve their performance and create meaningful, lasting change.
Our Mission
Our mission is to improve lives by making high-quality health, performance and fitness education accessible, practical and focused on real outcomes.
We are committed to raising standards across the industry while helping individuals build healthier, stronger and more fulfilling lives.
Every decision we make is guided by one question:
Will this genuinely help someone improve their life?
If the answer is yes, we’ll pursue it with passion, professionalism and integrity.
What We Believe
Our values shape everything we do.
People First
Every individual has unique goals, challenges and potential. Our approach always starts with understanding the person.
Evidence Informed
We combine scientific research with decades of practical experience to provide advice that is both credible and effective.
Education Never Stops
Learning is a lifelong journey. We continually develop our own knowledge so we can deliver the highest standards of coaching and education.
Long-Term Thinking
We believe in sustainable improvements that enhance health, performance and quality of life for years to come.
Excellence Through Action
Knowledge only creates value when it is applied. We focus on practical solutions that produce meaningful results.
Meet the Founders
Dave Sanders
Wez Pooley
David Sanders has dedicated more than 30 years to the health and fitness industry as a coach, educator and business owner.
His experience spans personal training, sports science, movement, rehabilitation, health optimisation and professional education. Throughout his career, he has helped countless individuals improve their health while educating and mentoring fitness professionals across the industry.
David is passionate about combining practical coaching with evidence-informed strategies to help people unlock their potential and achieve lasting improvements in health and performance.
Wez Pooley is a former professional and international athlete whose passion for performance has shaped his career in health and fitness.
Following his sporting career, he went on to work with professional athletes, teams and high-performing individuals, helping them optimise their health, recovery and performance through practical, evidence-informed coaching.
His experience in elite sport has given him a unique understanding of what it takes to perform consistently at the highest level. Today, he applies those principles to help clients improve their health, maximise performance and build long-term wellbeing.
Our Vision
We believe the future of health and fitness lies in a more personalised approach.
One that recognises every individual is different.
One that combines coaching, movement, nutrition, recovery, lifestyle and ongoing education.
One that empowers people to take ownership of their health and perform at their very best throughout every stage of life.
As Optimum Performance Academy continues to grow, our commitment remains unchanged.
To help more people live healthier, perform better and unlock their optimum potential.
Join Our Community
Whether you’re beginning your health journey, looking to take your performance to the next level or seeking trusted education to support your professional development, we’re here to help.
Thank you for taking the time to learn more about us.
We look forward to being part of your journey.
Opening Times: Mon-Fri: 9am-5:30pm / Sat-Sun: Closed / UK Bank Holidays: Closed
© 2026 Optimum Performance Academy Ltd. All Rights Reserved
About Us
Helping People Live Better, Perform Better and Live Healthier for Longer.
At Optimum Performance Academy, we believe that better health creates better lives.
Our mission is to help people improve their health, optimise their performance and unlock their full potential through personalised coaching, practical education and evidence-informed strategies.
Everything we do is built around one simple principle: every individual is different. There is no one-size-fits-all approach to health, performance or education. That’s why we focus on understanding the individual, applying proven principles and delivering personalised solutions that create lasting results.
Whether we’re working with someone looking to transform their own health or supporting the next generation of fitness professionals, our commitment remains the same: helping people become the best version of themselves.
Our Story
Optimum Performance Academy was founded by David Sanders and Wez Pooley, bringing together decades of combined experience across health, fitness, education and elite performance.
Throughout our careers, we’ve worked with people from all walks of life, from beginners taking their first steps towards better health to business owners, fitness professionals, high performers and elite athletes striving for excellence.
One thing became increasingly clear.
Many people are overwhelmed by conflicting advice, short-term trends and generic programmes that fail to address their individual needs.
We created Optimum Performance Academy to change that.
Our goal is to provide honest, practical and evidence-informed coaching and education that empowers people to take control of their health, improve their performance and create meaningful, lasting change.
Our Mission
Our mission is to improve lives by making high-quality health, performance and fitness education accessible, practical and focused on real outcomes.
We are committed to raising standards across the industry while helping individuals build healthier, stronger and more fulfilling lives.
Every decision we make is guided by one question:
Will this genuinely help someone improve their life?
If the answer is yes, we’ll pursue it with passion, professionalism and integrity.
What We Believe
People First
Every individual has unique goals, challenges and potential. Our approach always starts with understanding the person.
Evidence Informed
We combine scientific research with decades of practical experience to provide advice that is both credible and effective.
Education Never Stops
Learning is a lifelong journey. We continually develop our own knowledge so we can deliver the highest standards of coaching and education.
Long-Term Thinking
We believe in sustainable improvements that enhance health, performance and quality of life for years to come.
Excellence Through Action
Knowledge only creates value when it is applied. We focus on practical solutions that produce meaningful results.
Meet the Founders
Dave Sanders
David Sanders has dedicated more than 30 years to the health and fitness industry as a coach, educator and business owner.
His experience spans personal training, sports science, movement, rehabilitation, health optimisation and professional education. Throughout his career, he has helped countless individuals improve their health while educating and mentoring fitness professionals across the industry.
David is passionate about combining practical coaching with evidence-informed strategies to help people unlock their potential and achieve lasting improvements in health and performance.
Wez Pooley
Wez Pooley is a former professional and international athlete whose passion for performance has shaped his career in health and fitness.
Following his sporting career, he went on to work with professional athletes, teams and high-performing individuals, helping them optimise their health, recovery and performance through practical, evidence-informed coaching.
His experience in elite sport has given him a unique understanding of what it takes to perform consistently at the highest level. Today, he applies those principles to help clients improve their health, maximise performance and build long-term wellbeing.
Our Vision
We believe the future of health and fitness lies in a more personalised approach.
One that recognises every individual is different.
One that combines coaching, movement, nutrition, recovery, lifestyle and ongoing education.
One that empowers people to take ownership of their health and perform at their very best throughout every stage of life.
As Optimum Performance Academy continues to grow, our commitment remains unchanged.
To help more people live healthier, perform better and unlock their optimum potential.
Join Our Community
Whether you’re beginning your health journey, looking to take your performance to the next level or seeking trusted education to support your professional development, we’re here to help.
Thank you for taking the time to learn more about us.
We look forward to being part of your journey.
Opening Times: Mon-Fri: 9am-5:30pm / Sat-Sun: Closed / UK Bank Holidays: Closed
© 2026 Optimum Performance Academy Ltd. All Rights Reserved